Miami is the sunniest state in the US during the winter months and it’s the place where suntan lotion was invented. Surrounded by two national parks, Miami itself was once just a mangrove swamp. It now has fabulous agriculture, some of the best diving spots and has more international banks than anywhere else in the US.
And there’s more.
Miami is a melting pot of cultures, the place where everyone meets. With more than 2.5 million inhabitations, it’s a city which is dominated by Latino culture. Over 70% of the people that live there speak Spanish, and only 25% speaking English – but even that statistic doesn’t tell the full story.
There are many Hispanic languages, and in Miami, you’ll find a variety being spoken and used in everyday life. The Latino community come from places including Puerto Rico, Cuba, Mexico, the Dominican Republic, Brazil, Honduras, Nicaragua, Columbia, El Salvador, Venezuela, and more.
Around two-thirds of the Hispanic population in Miami were born outside the US, and many bring their culture to their new home. This gives the area a very different flavor depending on the household you visit – and adds a layer of complexity for anyone trying to market to an audience.