In our SEO Marketing Agency we believe that Web Analytics is the interpretation we give to these data collected from your website, in order to draw up a strategy and reach any goal with your online business.
The tool that gives us the most precise data is Google Analytics that, through a code inserted in your website, provides us with a multitude of relevant data to be measured and interpreted to result in a better SEO positioning.
Web analytics is not about measuring the traffic that reaches our website, but about understanding and analyzing it to improve our website and achieve any established goal, more sales, more clicks, more leads, etc.