Web analytics plays a fundamental role as a tool to reduce online commercial uncertainty and be able to make objective decisions based on updated, verified and personalized information on your website.
Web analytics plays a fundamental role as a tool to reduce online commercial uncertainty and be able to make objective decisions based on updated, verified and personalized information on your website. It allows you to track, in real time, the way in which users interact with your website: the number of visitors, their geographical origin, their behavior, the pages they visit, the duration of their stay, their level of satisfaction, their needs, preferences and doubts.
In other words: it allows you to know everything about your customers, their behavior and their needs. An analytics tool can be used in different ways, from the most simple to the most advanced, according to your needs.
A simple analysis of the content of your website allows you to know what interests your users most, what works best, what needs to be improved and the effectiveness of your online campaigns.
It also allows you to establish KPIs and objectives to be achieved, in order to know, at all times and in real time, how your online business is developing.
A tool like Google Analytics is essential to know what content is relevant to your users and how they find you.
It allows you to know how many users you have, where they come from and what they do on your website.
At Digital Media 365 we are used to include Web Analytics as part of any service we offer to our customers. Interpreting said data on a monthly basis for a long-term strategy that culminates in the satisfaction of our clients’ objectives.