What is google analytics
In our SEO Marketing Agency we believe that Web Analytics is the interpretation we give to these data collected from your website, in order to draw up a strategy and reach any goal with your online business.
The tool that gives us the most precise data is Google Analytics that, through a code inserted in your website, provides us with a multitude of relevant data to be measured and interpreted to result in a better SEO positioning.
Web analytics is not about measuring the traffic that reaches our website, but about understanding and analyzing it to improve our website and achieve any established goal, more sales, more clicks, more leads, etc.
WHAT DO WE MEASURE WITH WEB ANALYTICS?
-Website definition: corporate blog, ecommerce, subscriber recruitment portal, etc.
-Site objectives and KPI’s or performance indicators
-Analysis time in which data will be collected
-We analyze the web structure to know the route that the user will follow to reach a goal
-We choose the tools that we consider convenient to measure results.
-We tag the internal pages of our website to measure data, each page with its specific URL.
-We get the reports of different tools.
-We analyze the data interpreting them for the client and draw up a strategy of changes necessary to achieve the established objectives.
KPI or Key performance indicator, that is, key performance indicator is a measure of performance level within a process.
The target value is previously set and is usually expressed as a percentage.
It is necessary in any type of web Analytics to choose the correct indicators that are complete since the results are affected if objectives are not achieved.
KPI’s must comply with the SMART standard:
Specific
Measurable
Achievable
Temporary
METRICS IN THE WEB ANALYTICS
These are the points that allow us to analyze the traffic of our website with respect to visits, unique visitors and recurring users to our website. This metric is the basic of any website.
✅-Unique visitors
✅-Percentage of new visits
✅-Page views
✅-Page views per visit
✅-Average and total duration per visit
✅-Bounce Rate
✅-Exit Percentage
More advanced with the help of KPIs, we establish metrics that help us understand the user and their navigability through our website. Each company has different KPI’s depending on the objectives of each business:
✅-Corporate websites
✅-Recurring users
✅-Depth of visits
✅-Conversion rate
✅-Content Websites
✅-Subscriber Contacts
✅-Rate of new visitors
✅-Depth of visits
✅-Service websites
✅-Bounce rate
✅-Page views
✅-Contacts or requests
✅-Sales Webs
✅-Number of sales
✅-Revenue per visit
✅-Average quantity per order
Web analytics plays a fundamental role as a tool to reduce online commercial uncertainty and be able to make objective decisions based on updated, verified and personalized information on your website.
At Digital Media 365 we are used to include Web Analytics as part of any service we offer to our customers. Interpreting said data on a monthly basis for a long-term strategy that culminates in the satisfaction of our clients’ objectives.