The different spheres of digital marketing include a wide range of approaches, aimed at finding the personality of brands and communicating them abroad. The application of different strategies for digital media is what we commonly know as digital marketing.
The techniques and methodologies that some years ago applied to the offline world have now been gradually migrating to the online universe. Web Design, PPC, SEO, Social Networks, etc. are new agents that add to the digital marketing spheres, bringing with them a push and immediacy never seen before in the world. Today it is possible to measure everything and one may even argue if it cannot be measured, it does not exist. In this new digital ecosystem, brands compete for engagement instead of market share, as it used to happen. The audiences went on to become “micro-audiences” and the niches to “micro-niches” so that everything is highly segmented in detail, to achieve the highest degree of effectiveness and efficiency.