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Web Analytics? Sounds Terrifying
We know, it sounds scarily complex. However, it is an essential process used by efficient SEOs to understand how users are interacting with the page.
Web Analytics is the process of collecting, storing, analyzing, and reporting web data for the purpose of understanding and optimizing web usage.
Web analytics can help you understand:
-How many people visit your website
-Where they come from (referrals, search engines, etc.)
-What pages they visit
-How long they stay on each page
-What actions they take on your site (such as filling out a form or making a purchase)
-What browser and operating system they are using
-What device they are using (desktop, laptop, tablet, or smartphone)
At DigitalMedia305, we specialize in leveraging the power of web analytics to help businesses like yours thrive in the digital landscape. Our team of experts is well-versed in the latest trends and techniques in digital marketing analytics. We can guide you through the process of implementing and utilizing web analytics tools effectively, ensuring that you gain valuable insights and make data-driven decisions to propel your business forward.
Don’t miss out on the opportunity to unlock the full potential of web analytics. Contact DigitalMedia305 today to learn more about our Web Analytics services and how we can help you drive your digital marketing success. Let’s embark on a journey of data-driven growth together.
What Do We Measure With Web Analytics?
-Website definition: corporate blog, ecommerce, subscriber recruitment portal, etc.
-Site objectives and KPIs or performance indicators
-Analysis time in which data will be collected
-We analyze the web structure to know the route that the user will follow to reach a goal
-We choose the tools that we consider convenient to measure results.
-We tag the internal pages of our website to measure data, each page with its specific URL.
-We get the reports of different tools.
-We analyze the data interpreting them for the client and draw up a strategy of changes necessary to achieve the established objectives.
METRICS IN THE WEB ANALYTICS
These are the points that allow us to analyze the traffic of our website with respect to visits, unique visitors and recurring users to our website. These metrics are the foundation of every website.
– Unique visitors
– Percentage of new visits
– Page views
– Page views per visit
– Average and total duration per visit
– Bounce Rate
– Exit Percentage
Web analytics plays a fundamental role as a tool to reduce online commercial uncertainty and be able to make objective decisions based on updated, verified and personalized information on your website.
Web analytics plays a fundamental role as a tool to reduce online commercial uncertainty and be able to make objective decisions based on updated, verified and personalized information on your website. It allows you to track, in real time, the way in which users interact with your website: the number of visitors, their geographical origin, their behavior, the pages they visit, the duration of their stay, their level of satisfaction, their needs, preferences and doubts.
In other words: it allows you to know everything about your customers, their behavior and their needs. An analytics tool can be used in different ways, from the most simple to the most advanced, according to your needs.
A simple analysis of the content of your website allows you to know what interests your users most, what works best, what needs to be improved and the effectiveness of your online campaigns.
Web analytics is the key to unlocking valuable insights about your customers and their interactions with your website. By analyzing data from various sources, you can gain a complete understanding of your customers’ behavior across devices and platforms. This knowledge allows you to make informed decisions and tailor your marketing efforts to meet their needs effectively.
Google Analytics 4
Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It provides a range of features and tools to help SEO specialists make data-driven decisions and improve website performance in organic search results. Here are some key benefits of using GA4 for SEO:
Improved data collection: GA4 offers improved data collection capabilities, including cross-device tracking and event tracking. This allows you to get a more complete picture of user behavior on your website and identify areas for improvement.
Enhanced reporting: GA4 provides enhanced reporting capabilities, including machine learning-powered insights and predictive metrics. This allows you to gain a deeper understanding of your website’s performance and make more informed decisions.
Better integration with Google Ads: GA4 is designed to work seamlessly with Google Ads, allowing you to track the performance of your ads and optimize your campaigns for better results.
Advanced analysis: GA4 offers advanced analysis capabilities, including funnel analysis and path analysis. This allows you to identify areas of your website where users are dropping off and optimize your funnel for better conversion rates.