search engine optimization

Automation tools for Public Adjusters who want clients, not followers.

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Years on the PA vertical
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Recovered by our flagship client
0 M+
ROI on marketing spend (6-mo)
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Signed clients in last 6 months
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01 · Why most PA social media is dead weight

Ten thousand followers are worth nothing if none of them are clients.

Most Public Adjuster firms post because someone said they should. A photo of the office. A meme about insurance. A “Happy Friday” graphic. The page exists. The numbers grow. Nothing moves.

The mistake isn’t posting. The mistake is posting without a strategy that connects content to a client profile, an offer, and a measurable next step. Reach without intent is vanity. Followers without buying signals are noise.

Ten thousand followers are worth nothing if none of them are clients.

A post that earns 12 likes from real claim holders in your service area beats a viral reel watched by 50,000 strangers in another country.

Our work for Public Adjusters starts with the same question every time: who is the client we are trying to sign this month, and what do they need to see, read, and feel before they call? Then we build the calendar backwards from that. Every post has a job. Every metric ties back to signed cases — not impressions.

Three tightly scoped verticals. Built for Public Adjusters.

02 · What we deliver

We don’t sell “digital marketing.” We deliver two specific systems that produce signed cases for PA firms. Each one is documented, measured, and transferable to your team.

Vertical 01

Strategic social media management & content production

A bilingual content engine (EN/ES) that treats your social presence like a sales funnel, not a billboard. We map every post to a phase of the client journey — authority, trust, urgency, results — and ship on a published calendar your team can audit any day of the week.

You stop wasting hours on captions, briefing freelancers, or arguing about which hashtag to use. You see a 90-day calendar, weekly deliverables, and a monthly report that ties content to signed cases. Strategy first, then production.

  1. 90-day content calendar mapped to client journey phases
  2. Bilingual EN/ES production tuned to your service area
  3. Instagram, Facebook, LinkedIn, YouTube, Google Business
  4. Authority, trust, urgency, and results storyline arcs
  5. Weekly publishing, monthly performance review
  6. Brand-safe ICP filtering — no audience growth for its own sake
  7. Lead attribution back to calls, forms, and signed cases
 
Marketing-for-SEO

Vertical 02

Public Adjuster marketing

Automation & AEO / SEO / GEO positioning for Public Adjusters

The next twelve months of search are going to be decided by answer engines (AEO), traditional SEO, and generative engines (GEO) surfacing your firm — or your competitor’s — when a homeowner with a denied claim types or speaks a question. We build the technical layer that puts your firm in those answers, on every channel that matters.

Backed by eight years of operational continuity on a Florida PA brand, two Master’s degrees (SEO, Barcelona · AI, Burgos), and an SEO infrastructure recognized by Expertise as a Top Digital Marketing Agency in Miami (2021, 2022). The Florida playbook, rebuilt for your state.

  1. AEO — Answer Engine Optimization for ChatGPT, Perplexity, Gemini
  2. SEO — Topical authority, semantic clustering, link-building
  3. GEO — Generative Engine Optimization & schema markup
  4. Google Business Profile optimization across all offices
  5. Conversion automation — call tracking, form intake, CRM handoff
  6. Local content engine tuned to your service ZIP codes
  7. Quarterly technical audits + GA4 / Search Console reporting

Vertical 03

Strategic Google Ads positioning for Public Adjusters

When a homeowner with a denied claim, hurricane damage, water damage, or mold searches Google in your service area, your firm shows up with the right offer at the right moment. We don’t run generic display ads — we build search campaigns on high-intent PA queries, with landing pages and call tracking matched to each ad group.

Backed by daily campaign monitoring, weekly optimization sprints, and closed-loop attribution from click to signed case — so you know which keyword, which ad copy, and which landing page is producing revenue, not impressions. No agency theater. No vanity ROAS reports.

  1. Search campaigns on high-intent PA queries — denied claim, hurricane, water, mold, fire
  2. Local geo-targeting per service ZIP code and city — no wasted spend outside your area
  3. Landing page production matched to each ad group, bilingual EN/ES
  4. Negative keyword discipline — block injury law, contractors, and non-PA searches
  5. Call tracking and form attribution from click to signed contract
  6. Daily monitoring with weekly optimization sprints
  7. Monthly report tied to cost per signed case, not vanity ROAS
SEO Success in Plastic Surgery

03 · Case study · Florida

The numbers from a real PA brand we’ve run for eight years.

Period · Nov 2025 — Apr 2026
Vertical · Public Adjusters
Market · Florida
Source · GA4 + Search Console + Signed Cases CSV

Signed clients 6-month rolling
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Estimated revenue same window
$ 0
Blended CAC across paid + organic
$ 0
ROI on marketing investment
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Signed clients 6-month rolling
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Interactions vs. prior period
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Total impressions (Dec 25 – May 25)
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Followers gained across networks
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01Reach Meta Ads 337K + Social Organic 344K 681,500
02Engagement FB 2,062 · IG 1,456 · GBP 223 · YT 41 · LI 13 3,795
03Traffic GA4 active users · Desktop 1.9K · Mobile 836 2,750
04Business actions Meta clicks 2,204 · GBP 223 · GSC organic 144 2,571
05Signed clients CSV 6-month rolling · $756K revenue · $611 CAC 216

Client name protected under engagement. Case file with full dashboard, content calendar, and attribution methodology shared under NDA during the strategy call. The PA brand recovered over $200M for its own clients with a 98% court success rate over its operating history.

04 · Stop doing this

Most PA marketing is built backwards. Here is the difference.

If any of the items on the left describe your current setup, you are spending money to look busy. The right column is what we build.

Marketing for Public adjusters

The trap

Posting to “stay active” without a target client in mind
Chasing followers and engagement counts as the goal
One platform-of-the-month strategy (TikTok this quarter, X next)
Content disconnected from how a homeowner files a claim
No AEO/SEO presence — invisible when someone searches your service area
No tracking that ties a post to a signed case
Outsourcing to a generalist agency with no PA experience
English-only or Spanish-only — leaving half the market on the table

The DM305 system

Every post mapped to a client journey phase — authority, trust, urgency, results
Calendars filtered through ICP before publish — no audience inflation
Five-channel coverage built on what your audience actually uses
Content aligned to denied-claim, hurricane, mold, fire, and water-damage moments
AEO + SEO + GEO infrastructure so AI engines and Google answer with your firm
GA4, Search Console, and signed-cases CSV in one monthly dashboard
Eight years of PA-vertical operational pattern, not generic agency playbook
Bilingual EN/ES production

05 · About Digital Media 305

Eight years in the Public Adjuster vertical. Florida-tested. Now national.

Digital Media 305 Corp is a Miami-based digital marketing agency with operational continuity since 2014. We work across real estate, Public Adjusters, and local business — with the PA vertical being our deepest specialty.

We are intentionally small. The founder is involved in every engagement. We do not white-label, we do not hand work to junior generalists, and we do not take a PA client in a state where we already represent another firm. One PA per state. That is the rule.

marketing-online-miami-marketing-miami
2014 — Present Operational continuity from Digital Media 305 Corp into Digital Media 305 Corp
2021 & 2022 Recognized by Expertise as Top Digital Marketing Agency in Miami
Founder Master's in SEO & Online Marketing (Webposter, Barcelona)
Founder Master's in Artificial Intelligence (Universidad Isabel I, Burgos)
16 Years Independent SEO consulting — audits, semantic clustering, link strategy

06 · Investment

Three tiers. One operating discipline.

Same team. Same eight-year operational pattern. The tier you pick decides how many acquisition channels run for you in parallel — not the quality of the work, which stays constant across the board.

public adjusters marketing

Silver

Tier 01
$ 4,500 Monthly
  • Strategic social management — 2 posts per week across Facebook, Instagram, and LinkedIn
  • AEO / SEO / GEO optimization for your website
  • Content production, calendar planning, and copywriting
  • Monthly performance dashboard tied to signed cases
  • One Public Adjuster per state — exclusivity guaranteed

Gold

Tier 02 · Recommended
$ 7,500 Monthly
  • Everything included in Silver
  • Google Ads management — search and display campaigns built for PA conversion
  • Landing pages and ad creative production included
  • Daily campaign monitoring with weekly optimization sprints
  • Click-to-signed-case attribution end to end
MOST CHOSEN

Platinum

Tier 03
$ 9,800 Monthly
  • Everything included in Gold
  • Proprietary DM305 automation platform — lead capture to signed contract
  • Automated follow-up sequences across SMS, email, and WhatsApp
  • CRM integration with your existing case management system
  • Priority onboarding · founder embedded in the first 30 days

One Public Adjuster per state. When a state is signed at any tier, the slot is closed to new engagements. Pricing is firm — what you save on a tier is the cost of running each channel separately. Florida is closed across all tiers.

marketing-online-miami-marketing-miami

07 · Schedule

One strategy call. Thirty minutes. No pitch deck.

Bring your current numbers — calls, signed cases, ad spend, organic traffic. We will tell you where the leak is and what we would do about it in the first ninety days. If the fit is wrong, we say so on the call. If the fit is right, we walk through scope and pricing.

One Public Adjuster per state · Florida slots closed

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